![]() The first CGI version of the logo where light emerges from the globe, slowly revealing the continents. It’s interesting to note that this wasn’t done with CGI, but was all model work. This one starts on the side of the earth with a short reflection of the sun on the water after which the Universal letters come around as the camera slowly zooms out to show the earth and the stars behind it. The camera zooms through space towards a rotating earth where the word “Universal” fades in. This version simply showed a rotating globe with the words “Universal International” shown on top of it. It was built by Alexander Golitzen and photographed by John Fulton.Īs the company merged with International Pictures Company a new logo was commisioned. Now this is my personal favorite as it shows the globe made from plexiglass with the words A Universal Picture circling around it surrounded by sparkling stars. The text now reads “A Universal Picture”. This one shows a plane flying around the world leaving a trail of smoke which slowly turn into the words “Universal Pictures”.Īn updated version of the previous logo which also has the plane flying around the globe. This is the first one where the planet looks like earth. The ring is now slightly tilted and various fonts are used. The first logo that was used already showed a globe which has a lot of resemblance to Saturn with its ring. Through the years the company has had various logos: ![]() In 1912 a contract was signed with other studios (Powers Picture Company, Champion Films and American Éclai) and this resulted in the founding of the Universal Motion Picture Manufacturing Company in 1914 with Laemmle as its president. In 1909 he founded the Independent Moving Pictures Company (IMP). He was fascinated by the nickelodeons and saw how many people visited them and decided to start purchasing them. He moved to the US in 1884 and had a job as a manager. ![]() This week’s choice: The Universal Pictures logo. My journey into stories behind famous movie related things we take for granted continues, still focussing on the logos of the big movie companies.
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